Hello, I’m Jihye (G-hey)!

A UX and Design Researcher passionate about creating sustainable and equitable solutions through human-centered design. With an MS in Strategic Design & Management from Parsons, New York, and a BA in Fashion Design from SungKyunKwan University, Seoul, I bring a unique interdisciplinary perspective to research and problem-solving.

I specialize in uncovering actionable insights through user interviews, surveys, usability testing, and competitive analysis. My experience includes leading qualitative research projects for global clients, including a major cloud provider and a social media ad platform. By tailoring research to align with business goals, I’ve driven improvements in customer satisfaction, internal processes, and marketing strategies.

With expertise in design research methodologies, I excel at identifying challenges, delivering strategic plans with compelling visualizations, and prototyping thoughtful solutions. I’m passionate about collaborating with teams to optimize research practices and continuously growing my skills to deliver impactful results for both clients and users.

I’m currently available for UX Research & Design Research Roles

 

Competencies

 

Visual Design & Prototyping

 

Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Figma, Miro, MS Office Suite (Word, Excel, Powerpoint), Powtoon(Video editing) etc.

 

Design Research / UX Research

 

Stakeholder Interviews, User Persona, Journey Mapping, Research Synthesis, Concept Development, Design Thinking, Systems Thinking, User-testing, Workshop Facilitation etc.

 

Work & Project Highlights

 

Strategic Design

#Design Research #Visual Design #Prototyping

 

Parson’s Integrative Studio I - Consulting engagement for Pfizer

Jan 2021 - May 2021

  • Conducted qualitative one-on-one interviews with Pfizer’s stakeholders such as employees, patients & industry experts and synthesized research data to deliver insightful solutions.

  • Delivered prototypes of new campaign for Pfizer, which convey stronger humanistic values and speaks to the general public, especially the underserved communities

Parson’s Integrative Studio II - Capstone Project

  • Designed marketplace platform that connects ‘brick and mortar business’ with younger digital natives to help both parties leverage each other’s strengths and uplift the entire community.

Visual Design & Branding

#Branding #Design Mentoring #Graphic Design

 

@ Jeju Yale Campus (an ESL education Institute located in Jeju, S. Korea)

  • Led brand redesign for Korean education institutions, which included renovation of the websites to increase traffic by more than 300%


@ GATSVI (Gifted And Talented Silicon Valley Institute, CA, U.S.A)

  • Led design thinking workshops for gifted and talented high school students

  • Established brand playbook + identity for startups launched by high school entrepreneurs