Hi, I’m Jihye!
I’m a UX Research & Strategy Specialist helping global companies make better product decisions.
Recent Work
From Signals to Strategy: Guiding Localization Priorities in GenAI-Driven Content
A UX research case study helping a leading cloud service provider align GenAI ambitions with localization priorities using real user signals and enterprise translation tools.
#UserInterviews #Surveys #LLM #GenAI #UserJourney #LocalizationStrategy
Where Users Get Stuck: Exploring Payment Task Friction in Ad Campaign Setup
A task-based usability study exploring payment task challenges for small business advertisers on a global ad platform, with severity-rated findings to support high-impact design decisions.
#ModeratedUsabilityTesting #AdsPaymentFlow #UserPainPoints #DesignPrioritization
